Users that like your product or service enough to refer others (check your current NPS ratings).The first question you’ll need to answer: are viral loops a good strategy for growing your app? To decide, check whether your app has: You’ll have to discover what will work for your unique app. There’s no 100% guaranteed viral growth formula. If one current user invites two new users, who themselves go on to invite two new users each, you end up with a recipe for truly viral growth. It works as a loop because each new user ideally follows the process to invite a new set of users, and on and on. They discover and install your app, fall in love with it, and share it with others. Instead of casting a wide net and nurturing potential users to download and purchase, you tap your current users to share your app with their widespread network of friends and contacts.Įssentially, viral loops get your users to advertise your app for you. 3 But how do they work to make your app go viral? Viral loops flip the traditional marketing funnel on its head. What Are Viral Loops?Ī “ viral loop ” is the process through which a user goes from first encountering your product to being incentivized to recommend it to others. Done right, viral loop marketing can generate exponential growth for your app. It’s something you can plan for, test, and build into your product. 2 Virality isn’t just a user acquisition lottery ticket that happens to the lucky few. 1 What if you could save all that money and get current users to bring in the next round of customers for you? 77% of mobile users say they downloaded an app because they heard about it through word of mouth. And that’s just for an install - getting users to make an in-app purchase will set you back an average of $132 for iOS and $145 for Android. ? The current average cost per install for iOS is $4.44 and $2.90 for Android apps.
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